Tips On Choosing The Right Technology In Business

August 13, 2019

5 min read

Choosing the right technology for your business is very important. A good technology consultant can help you choose the right technology stack.


Rajeev Ranjan

Consultant, Gurgaon

Tips On Choosing The Right Technology In Business

Creating a state-of-the-art technology product has become the number one priority for businesses, especially startups based on a new product or service. A tech-driven business regardless of its industry requires a quality product and round the clock IT support. Entrepreneurs who don’t hail from an IT background find it perplexing to choose the right technology platform for their startup. However, instead of relying on a technology consultant, they opt for a hit and trial method, committing their first IT mistake.

During the initial stages of a business, the objective of a startup must be to find a technology stack that helps them in launching a software product that helps them achieve their basic goal- to reach the potential clients and put a word out about their product or service. It is essential to have a clear framework of the technology to have a prototype. If the founders lack a predefined framework, the right thing to do is to halt product development and find a good technology consultant. An experienced technology IT Consultant will provide alternatives that can be chosen to come out of this block.

Another important thing to consider before choosing the right technology for a startup is the need of the product. The technology stack of a startup is highly influenced by the purpose it serves. Simply put, the technology platform for an AI-Chatbot will be different from a platform for a simple e-commerce website. The technology used by the startup must be relevant to the product and help in its development and improvements.

When the founders find themselves doubting the right choice to be made here, a piece of simple advice from a technology consultant can work wonders. It is also critical to know the purpose one technology stack serves from another to have a smoothly functioning product which does not require constant development and fixes.

In the era of smart devices, a business finds it difficult to predict whether its potential customers will reach it from mobile or web. This is a ‘what comes first’ situation, and most startups end up making the same mistake- choosing the wrong platform to launch their end product. This decision is heavily influenced by various factors like the target audience, how the product will be used, and knowing the end user well. 

It becomes a priority for the startup to do its homework, find the right technology consultant, and get the right IT support to know what will work for it. Knowing its customer well can work wonders for the startup in choosing the right technology in business.

However, in the end, it all boils down to the cost! Money is sacred for a startup as it has to kick start its operations with minimal funds. Choosing the wrong technology platform that comes with massive development and maintenance costs can make or break a startup. The right technology platform will not only bring down the website development expenses but also the future maintenance costs that will be incurred by the business. A tech product must make it easier for the business to run its operation, not increase the burden by requiring additional resources for its maintenance.

Getting end-to-end IT support can help a startup in building a solid and efficient product that is easy to code, maintain and troubleshoot. The right technology can allow the tech developer in customising the product as per the startup’s needs and deliver an end product with minimum to no bugs/issues. 

On the other hand, choosing the wrong technology stack for the startup may not only lead to additional costs and time put in to build and maintain the product but may also make the product unstable and difficult for the user to access. Users will not come back to a business that makes their experience cumbersome - this makes technology a direct influencer to customer retention capability of a business.

Building a tech product for a startup requires technical know-how and expertise in creating something useful from nothing. Finding an experienced IT specialist can help a startup in more than one way, and SeekWiser can help you in finding the best technology consultant for your startup!